![]() Halo Top’s Instagram-friendly aesthetic announces it as something cool, not a diet-diet product and certainly not for fat people. As Taffy Brodesser-Akner argued recently in the New York Times Magazine, “dieting” has become tacky in the popular culture, so the makers of “diet” products have had to find a new script. It’s managed to brand itself the “healthy” ice cream and recontextualize the pathetic act of eating a pint of ice cream in one go. With its poppy, millennial-targeting packaging, Halo Top just doesn’t look like a diet ice cream. In addition to the stevia, the prebiotic fiber, and the air, a great deal of Halo Top’s success surely comes from the company’s branding, which decouples an ugly, unfair association from a self-indulgent habit. Halo Top would never use the word fat in its branding, but that’s what you see when you imagine someone eating a whole pint of ice cream, right? Fat, sad, alone, female. It varies from flavor to flavor, sure, and not everyone likes it, but still: A whole pint of ice cream that’s only 240 calories-that’s living the dream. ![]() It tastes pretty good, in fact, at least once you get used to its mousselike texture, a constant reminder that what you’re eating isn’t exactly regular ice cream. But unlike other “healthy” ice creams that came before it, Halo Top doesn’t taste like expired yogurt. Halo Top’s main selling point is that an entire pint of the stuff contains about as many calories (240 to 350) as other ice creams might contain in a single serving or serving and a half. But Halo Top’s ascent also reflects some of the more fraught trends in diet-adjacent dining these days: It speaks the language of “healthy” food-but draws its power from the unhealthiest of eating habits. For a lighter dessert to help you enjoy the warmer weather, give them a try.That we are all now living in Halo Top’s world is reason to celebrate if you, like me, have picked up on the brand’s particular compulsion-scratching attraction and decided you love the stuff anyway. They are also dairy-free and prioritize adding whole fruits and whole fruit purees for their flavor. There are plenty of healthy homemade fruit pops you can make, but these Halo Top Fruit Pops are a good lighter option compared to other fruit popsicles, though they still contain some preservatives and sweeteners. They're also dairy-free, making them great options for people with allergies or who follow a vegan diet. For additional sweetening, they also contain sugar and stevia extract. Their higher fiber content, however, comes mostly from the soluble corn fiber rather than whole fruits. ![]() The fruit pops have a simpler ingredient list than their ice creams, and include whole fruit, whole fruit purees and citrus juice. These bars would be a nice treat for someone with diabetes who is minding their carbohydrate intake or anyone who wants a sweet snack without a blood sugar rollercoaster ride. Most have 5-6g added sugar (coconut contains 9g)Ĭompared to most desserts, there are very few calories and added sugar in these pops (5-6 grams is about 1.5 teaspoons of added sugar). ![]()
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